\u0130\u015f d\u00fcnyas\u0131 art\u0131k yaln\u0131zca bilgiye, \u00fcretime ya da sermayeye de\u011fil, ili\u015fkilerin g\u00fcc\u00fcne dayan\u0131yor. Bug\u00fcn\u00fcn rekabet avantaj\u0131, kimin neyi bildi\u011finden \u00e7ok, kiminle ne kadar sa\u011flam bir ba\u011f kurdu\u011funa ba\u011fl\u0131. \u00c7\u00fcnk\u00fc her pozisyonun, her \u015firketin, her unvan\u0131n arkas\u0131nda insan var. Ve insanlar h\u00e2l\u00e2 g\u00fcvene yat\u0131r\u0131m yap\u0131yor.<\/p>\n\n\n\n
\u0130li\u015fki sermayesi, sahip oldu\u011fumuz ba\u011flant\u0131lar\u0131n say\u0131s\u0131ndan \u00e7ok onlar\u0131n niteli\u011fiyle ilgilidir. Bu kavram, kartvizit biriktirmek ya da sosyal medyada takip\u00e7i art\u0131rmaktan \u00e7ok daha derindir. Ger\u00e7ek ili\u015fki sermayesi; g\u00fcven, sayg\u0131, samimiyet ve kar\u015f\u0131l\u0131kl\u0131 de\u011fer \u00fcretimi \u00fczerine kuruludur. Birine kolayca ula\u015fabiliyor olman\u0131z, onun size ger\u00e7ekten g\u00fcvenip g\u00fcvenmedi\u011fi anlam\u0131na gelmez. Ger\u00e7ek g\u00fc\u00e7, sizi arad\u0131\u011f\u0131n\u0131zda a\u00e7acak, zor bir anda yan\u0131nda olacak, sizinle birlikte \u00e7\u00f6z\u00fcm \u00fcretecek insanlarla kurdu\u011funuz ba\u011fdad\u0131r.<\/p>\n\n\n\n
G\u00fcven, ili\u015fki sermayesinin en de\u011ferli para birimidir. Parayla sat\u0131n al\u0131namaz, zorla elde edilemez. Ancak tutarl\u0131l\u0131kla, karakterle ve samimi bir ileti\u015fimle in\u015fa edilir. G\u00fcven kazand\u0131\u011f\u0131n\u0131zda, insanlar sizi bir kere de\u011fil, defalarca tercih eder. Bir m\u00fc\u015fteri, bir i\u015f orta\u011f\u0131 ya da bir \u00e7al\u0131\u015fan size g\u00fcveniyorsa, o ili\u015fki sadece bug\u00fcn\u00fc de\u011fil, gelece\u011fi de ta\u015f\u0131r.<\/p>\n\n\n\n
\u0130li\u015fki sermayesini b\u00fcy\u00fctmenin yolu samimiyetten ge\u00e7er. \u0130nsanlar yapay ilgiyi an\u0131nda hisseder. Ger\u00e7ek bir ba\u011f kurmak istiyorsan\u0131z, dinleyin, anlay\u0131n, empati kurun. Kar\u015f\u0131n\u0131zdaki ki\u015fi kendini \u00f6nemli hissetti\u011finde, ili\u015fki kal\u0131c\u0131 hale gelir. \u0130kinci ad\u0131m, beklentiye girmeden de\u011fer katmakt\u0131r. \u00d6nce siz bir katk\u0131 sa\u011flay\u0131n, bir fayda \u00fcretin. Zamanla bu d\u00f6ng\u00fc size fazlas\u0131yla geri d\u00f6ner.<\/p>\n\n\n\n
Unutulmamas\u0131 gereken bir di\u011fer nokta, ili\u015fkilerin s\u00fcreklilik gerektirdi\u011fidir. Sadece ihtiya\u00e7 duydu\u011funuzda hat\u0131rlanan bir isim olmak, ili\u015fki sermayesini t\u00fcketir. Oysa d\u00fczenli ileti\u015fim, k\u00fc\u00e7\u00fck dokunu\u015flar, i\u00e7ten bir mesaj ya da tebrik bile ba\u011flar\u0131 diri tutar.<\/p>\n\n\n\n
Bug\u00fcn\u00fcn d\u00fcnyas\u0131nda ba\u015far\u0131l\u0131 insanlar sadece kendi alan\u0131nda iyi olanlar de\u011fil; \u00e7evresine g\u00fcven veren, ili\u015fkilerinde istikrar g\u00f6steren ve de\u011fer \u00fcreten insanlard\u0131r. \u0130li\u015fki sermayesi, art\u0131k her profesyonelin sahip olmas\u0131 gereken en stratejik g\u00fc\u00e7t\u00fcr. \u00c7\u00fcnk\u00fc sermaye t\u00fckenir, bilgi g\u00fcncellenir ama g\u00fcvene dayal\u0131 ili\u015fkiler zamanla sadece g\u00fc\u00e7lenir.<\/p>\n\n\n\n
Sevgiyle kal\u0131n. <\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130\u015f d\u00fcnyas\u0131 art\u0131k yaln\u0131zca bilgiye, \u00fcretime ya da sermayeye de\u011fil, ili\u015fkilerin g\u00fcc\u00fcne dayan\u0131yor. Bug\u00fcn\u00fcn rekabet avantaj\u0131, kimin neyi bildi\u011finden \u00e7ok,…<\/p>\n","protected":false},"author":1,"featured_media":2102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ozgun-yazilar"],"_links":{"self":[{"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/posts\/2101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/comments?post=2101"}],"version-history":[{"count":1,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/posts\/2101\/revisions"}],"predecessor-version":[{"id":2103,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/posts\/2101\/revisions\/2103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/media\/2102"}],"wp:attachment":[{"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/media?parent=2101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/categories?post=2101"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/tags?post=2101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}