Kriz, kurumlar\u0131n ba\u015f\u0131na arada s\u0131rada gelen talihsiz bir misafir de\u011fildir.<\/p>\n\n\n\n
Kriz, zaten evin i\u00e7inde ya\u015fayan ama g\u00fcndelik hayatta pek konu\u015fulmayan ger\u00e7ektir.<\/p>\n\n\n\n
Normal g\u00fcnlerde herkes iyidir.<\/p>\n\n\n\n
Normal g\u00fcnlerde herkes kurumsald\u0131r.<\/p>\n\n\n\n
Normal g\u00fcnlerde herkes \u201cm\u00fc\u015fteri odakl\u0131\u201d, \u201c\u00e7\u00f6z\u00fcm \u00fcreten\u201d, \u201cinsan merkezli\u201ddir.<\/p>\n\n\n\n
Ama kriz geldi mi\u2026<\/p>\n\n\n\n
O g\u00fczel sunumlar kapan\u0131r.<\/p>\n\n\n\n
Web sitesindeki \u201cde\u011ferlerimiz\u201d sekmesi sessize al\u0131n\u0131r.<\/p>\n\n\n\n
Ve kurumlar, ger\u00e7ekte kim olduklar\u0131n\u0131<\/em> g\u00f6stermeye ba\u015flar.<\/p>\n\n\n\n Net konu\u015fay\u0131m.<\/p>\n\n\n\n Kriz, Makyaj\u0131 Ak\u0131t\u0131r<\/strong><\/p>\n\n\n\n Kriz an\u0131, kurumsal makyaj\u0131n akt\u0131\u011f\u0131 and\u0131r.<\/p>\n\n\n\n G\u00fclery\u00fczl\u00fc mail imzalar\u0131 silinir,<\/p>\n\n\n\n \u201cBirlikte g\u00fc\u00e7l\u00fcy\u00fcz\u201d c\u00fcmleleri ask\u0131ya al\u0131n\u0131r.<\/p>\n\n\n\n Baz\u0131 kurumlar kriz gelince:<\/p>\n\n\n\n \u2022 Telefonu a\u00e7maz<\/p>\n\n\n\n \u2022 Maili g\u00f6rmez<\/p>\n\n\n\n \u2022 Topu bir ba\u015fkas\u0131na atar<\/p>\n\n\n\n Hatta \u00f6yle bir refleks geli\u015fir ki, kurum de\u011fil sanki hayalet<\/em> y\u00f6netilmektedir.<\/p>\n\n\n\n \u201cBiz size d\u00f6nece\u011fiz\u201d c\u00fcmlesi,<\/p>\n\n\n\n kurumsal literat\u00fcrde \u201cbiz biraz kayboluyoruz\u201d<\/strong> anlam\u0131na gelir.<\/p>\n\n\n\n Kurumsall\u0131k, Rahat G\u00fcnlerde De\u011fil Zor G\u00fcnlerde \u00d6l\u00e7\u00fcl\u00fcr<\/strong><\/p>\n\n\n\n \u0130yi g\u00fcnde herkes yan\u0131n\u0131zda durur.<\/p>\n\n\n\n Zor g\u00fcnde yan\u0131n\u0131zda duran ise kim oldu\u011funu zaten anlat\u0131r.<\/p>\n\n\n\n Kriz an\u0131nda:<\/p>\n\n\n\n \u2022 Sorumluluk alan m\u0131 var?<\/p>\n\n\n\n \u2022 \u201cBu bizim meselemiz\u201d diyebilen mi?<\/p>\n\n\n\n \u2022 Yoksa \u201cs\u00f6zle\u015fmenin 14. maddesi\u2026\u201d diye ba\u015flayan ka\u00e7amaklar m\u0131?<\/p>\n\n\n\n Net konu\u015fay\u0131m:<\/p>\n\n\n\n Kurumsall\u0131k, paragraf uzatmak de\u011fil, omuz vermektir<\/strong>.<\/p>\n\n\n\n Kriz geldi\u011finde baz\u0131 kurumlar b\u00fcy\u00fcr.<\/p>\n\n\n\n Baz\u0131lar\u0131 k\u00fc\u00e7\u00fcl\u00fcr.<\/p>\n\n\n\n Baz\u0131lar\u0131 ise g\u00f6r\u00fcnmez olur.<\/p>\n\n\n\n B\u00fcy\u00fcyen kurum \u015funu yapar:<\/p>\n\n\n\n \u201cEvet bir sorun var.<\/p>\n\n\n\n Bu bizim sorumlulu\u011fumuz.<\/p>\n\n\n\n \u00c7\u00f6z\u00fcyoruz.\u201d<\/p>\n\n\n\n K\u00fc\u00e7\u00fclen kurum \u015funu yapar:<\/p>\n\n\n\n \u201cAsl\u0131nda bu bizim alan\u0131m\u0131z de\u011fil ama\u2026\u201d<\/p>\n\n\n\n G\u00f6r\u00fcnmez olan\u0131 anlatmaya gerek yok.<\/p>\n\n\n\n Zaten kendisi yok.<\/p>\n\n\n\n Net konu\u015fay\u0131m,<\/p>\n\n\n\n sigorta sekt\u00f6r\u00fc kriz konusunda affetmez.<\/p>\n\n\n\n \u00c7\u00fcnk\u00fc hasar geldi mi:<\/p>\n\n\n\n \u2022 Bro\u015f\u00fcr konu\u015fmaz<\/p>\n\n\n\n \u2022 Slogan \u00e7\u00f6z\u00fcm \u00fcretmez<\/p>\n\n\n\n \u2022 Logo kimseyi korumaz<\/p>\n\n\n\n O anda sadece insan, duru\u015f ve refleks<\/strong> vard\u0131r.<\/p>\n\n\n\n Ve herkes \u015funu sorar:<\/p>\n\n\n\n \u201c\u015eimdi neredesiniz?\u201d<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" Kriz, kurumlar\u0131n ba\u015f\u0131na arada s\u0131rada gelen talihsiz bir misafir de\u011fildir. Kriz, zaten evin i\u00e7inde ya\u015fayan ama g\u00fcndelik hayatta pek konu\u015fulmayan…<\/p>\n","protected":false},"author":1,"featured_media":2204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-2203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ozgun-yazilar"],"_links":{"self":[{"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/posts\/2203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/comments?post=2203"}],"version-history":[{"count":1,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/posts\/2203\/revisions"}],"predecessor-version":[{"id":2205,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/posts\/2203\/revisions\/2205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/media\/2204"}],"wp:attachment":[{"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/media?parent=2203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/categories?post=2203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kayaismail.com\/index.php\/wp-json\/wp\/v2\/tags?post=2203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}